Innovation and service, since 1950

The world around us changes continuously, and we have always evolved to change the way hearing care is perceived. Our history is articulated in key events, just as the life story of each one of us.


From '50 to '90

  • From foundation to leadership in Italy
    Amplifon was first established in Milan in 1950 by Algernon Charles Holland to provide hearing care for people who had suffered injuries during the war. In just a few years, we became the reference company in Italy.

  • Studies and research
    The Centre for Research and Studies (CRS) was set up in 1971 to promote and support clinical research, and also to spread innovations and advances in audiology and otology.

  • Innovation
    In the early '90s, we innovated and personalized service by being the first to introduce the revolutionary digital hearing aids in Italy.

  • Internationalization and awareness
    At the beginning of the 90s, we started to expand into Europe and, through the acquisition of the local leader Miracle-Ear in 1999, we entered the North American market, strengthening our international leadership. With this acquisition, Miracle-Ear Children’s Foundation joined our group, offering hearing aids free of charge to children from lower-income families in the United States.

The early 2000

  • A truly global company
    In addition to strengthening our presence in core markets such as the USA, the Netherlands and France, we also entered Canada, Hungary, Egypt, United Kingdom and Ireland, Belgium and Luxembourg.

  • IPO
    On June 27th, 2001, we were listed on the Italian Stock Exchange and, in 2008, we became part of the STAR segment, for stocks committed to complying with stricter requirements. Then, in 2018, we entered the FTSE-MIB Index, which includes the 40 most important stocks in Italy, and we entered Stoxx Europe 600 the following year, 2019, comprising the main European stocks.

From 2010 to 2017

  • A new international dimension
    In 2010, with the acquisition of National Hearing Care (NHC), we extended our operations to Australia, New Zealand, and India. Between 2012 and 2014 we also entered Turkey and Israel.

  • Even more socially engaged
    In 2013, the Miracle-Ear Children’s Foundation became Miracle-Ear Foundation, which allowed us to offer hearing care not only to children, but to anyone needing it.

  • A winning strategy
    We continued to grow and our revenues exceeded the billion euro threshold in 2015 thanks to a solid strategy, careful planning, and strong execution.

From 2018 to 2019

  • Digital transformation and strong expansion
    In 2018 we initiated a program of strong technological innovation aimed at customer experience: we launched in Italy the Amplifon Product Experience, made of the Amplifon product line and our multichannel ecosystem. We also consolidated our world leadership with the acquisition of GAES, the largest private specialty retailer in the hearing care sector in the world, and entered the Chinese market through a joint venture.
  • Sustainable awareness
    We started informing our stakeholders of our commitment to creating shared value. For the first time, we conducted a thorough analysis of our activities in order to identify our priorities and areas of intervention, which were formalized in the Group's sustainability policy in 2018.
  • Responsible listening
    We took the "Ci sentiamo dopo" project to the great Italian music festival "Firenze Rocks" and to 800 schools in Italy to bring awareness to young people and music lovers about responsible listening and the strong link between music and hearing well-being.
  • Roll out of the Amplifon Product Experience
    In 2019, we successfully roll-out the Amplifon Product Experience in France, Germany, the Netherlands, US and Australia, leveraging on data, brand, as well as an impeccable and decidedly personalized service.
  • GAES integration
    2019 was, in fact, the first year of the GAES integration and we completed its initial and most complex phase faster and with better results than initially expected.

2020: We emerged from the Covid-19 health crisis stronger than ever


2020 will certainly be remembered all over the world for the Covid-19 pandemic, an unprecedent sanitary crisis of epic proportions bearing profound social, economic and financial consequences.

In this situation, our absolute priority was to safeguard the health of our people, thanks to the implementation of a rigorous protocol to ensure the highest safety in our stores continuous support and superior service to its customers, besides adopting remote-work for the back-office. Moreover, being conscious of the important of the service we provide, we decided since the very beginning of the outbreak to keep at least part of our stores always open to offer the assistance our clients needed also during the most severe lockdowns.

We have, however, taken immediate and decided action to mitigate the financial impact of the health emergency triggered by Covid-19 through measures aimed at containing costs, maximizing cash generation, and safeguarding the net financial position, as well as further strengthening our already solid financial structure.

This allowed us to continue with the implementation of our several strategic initiatives and to reach excellent results also in 2020, which clearly confirm the resilience of our business, the agility of our organization and the strong execution capabilities. We can surely say we emerged even stronger from an exceptionally challenging scenario.


  • Listening Ahead

In March 2021 we published Listening Ahead - our Sustainability Plan with quantitative and measurable mid-term objectives at 2023, coherent to our business strategy and the United Nations’ Agenda 2030 for Sustainable Development.


  • Expansion in Cina

In July 2021 we announced our second joint venture with a local partner in the attractive and fast- growing Chinese hearing care retail market, and in October we opened our first shop in Shanghai, bringing the total network to 115 points of sale.


  • Acquisition of Bay Audio 

In October 2021, we closed the acquisition of Bay Audio, the second largest in our history, allowing us to further strengthen our position in the core Australian market.


  • Entry in the MIB ESG index

Amplifon was included in the new MIB ESG, dedicated to the 40 Italian blue chips which demonstrate strong ESG (Environment, Social & Governance) practices.


  • Amplifon Product Experience in 11 countries

Provided the excellent results reached by the Amplifon Product Experience in Italy, France, Germany, the Netherlands, the United States, Australia, and the United Kingdom from 2018 to 2020, the roll- out was extended to four new markets in 2021: Belgium, Portugal, New Zealand, and Spain. 

Keep updated with our latest news Read our news

Keep in touch

Do you want to talk to us?

Write an e-mail to our team.

Contact us

Are you keen on our news?

Subscribe to our newsletter.


true and false