About us

Leader in hearing care retail

We work to improve the lives of millions of people, helping them rediscover all the emotions of sound. We offer hearing products and services with a highly personalized and innovative approach, thanks to increasingly advanced skills and technologies.

We are Amplifon

Our purpose
We empower people to rediscover all the emotions of sound

Our mission

We transform the way in which hearing care is perceived and experienced across the world, so that everyone naturally turns to the high-quality service and professionalism offered by our specialists.

Each day we strive to understand the unique needs of each customer, guaranteeing each and every one of them the best solution and a fantastic experience.

We select, develop and grow the best talent who share our ambition to change the lives of millions of people around the world.

Each and every client of ours enjoy a personalized and distinctive hearing experience through a unique formula that combines the distribution, application, and personalization of hearing solutions.

We rely on a network of over 9,300 points of sale and the professionalism and passion of around 19,400 people in 25 countries over 5 continents.

Global leader in hearing care

global market share
of which hearing care prof.
2.12 bn
revenues 2022
525 mn
recurring EBITDA 2022


Across the world, there is a new generation that has transformed its lifestyle thanks to Amplifon. They rediscovered the emotions of sounds linked to the most precious moments life has to offer.

We listen to the new generation

A new generation is taking shape that's totally free and not defined by age. Today we live around 34 years longer than four generations ago, but it's not only a matter of age. We're more dynamic and, even when aged over 60, we continue enjoying things we're passionate about, new adventures and experiences. This means listening to the world around us and enjoying its beauty with those we love.

We want to promote inclusion and trigger a cultural revolution that changes our perceptions of hearing care.

We change lives through listening and innovation

We believe we play an important role in society, which comes from continuous research into the best hearing solutions for everyone, and is developed in the relationships we build with people and the communities we operate in every day. Our everyday work really changes people's lives.

This is why the entire journey with our customers is based on a solid, long-term relationship with our hearing care specialists. It first begins at the hearing test and selection of the most suitable hearing solution. It is then reinforced by regular appointments when the hearing aid is adjusted to the customer's personal preferences and lifestyle. Finally, it continues over time thanks to the innovative Amplifon Product Experience.

The values we hold

Customer devotion

We serve our customers’ best interests with passion and seek to surprise them by always going the extra-mile.

Personal impact

We empower our people to think freely, perform and succeed, working together to make a lasting difference.

Everyday excellence

We take accountability for setting and delivering the highest standards of quality, and never give up.

Forward thinking

We listen to the world around us and embrace every challenge with the ambition to learn, grow and innovate.

Acting responsibly

We do well by doing good, acting with true integrity, and showing respect to everyone, every time.

Amplifon is a Top Employer

Amplifon has been recognized as a ‘Top Employer’ for Europe – particularly in Italy, France, Germany, Spain, and Portugal, for the second consecutive year. Amplifon was also recognized as a ‘Top Employer’ in the United States, the Netherlands, and New Zealand for the first time.


The award further confirms the company’s ongoing commitment to empowering its people and the evolution of its “Winning Workplace”. 

The Top Employer Certification is the official recognition of corporate excellence in people practices and strategies and their implementation to contribute to people's well-being, improving the work environment and context.

The skill of listening to tomorrow

Our role as leader in retail hearing care derives from our unique know-how, which has developed over 70 years of experience and is constantly renewed by our people who guarantee an extraordinary hearing experience, always.

We endeavor to achieve something that makes a difference. This is what drives us to carefully study the market and our customers' changing needs with great passion. For this reason, we select and train the best talents, as they are the ones who transform the way in which hearing care is perceived around the world.

We welcome those who share our sensitivity in a global multinational, which places people and innovation at the heart of its service model, where everyone's voice is heard.

We care about the future generations

Listening to and responding to the expectations of our customers, of our people, of the communities and of the context in which we operate, safeguarding the ability of future generations to satisfy their needs in the long term: for us at Amplifon this means committing ourselves every day to develop an increasingly sustainable business.

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