We are the world leader in the retail sector of hearing care with around 12% of the global market.

The retail market is extremely fragmented:

• around 12% is led by Amplifon;
• less than 50% is made up of independent players with few points of sale or very small chains; 
• over 25% is made up of specialty players including those with an international presence such as vertically integrated hearing aid manufacturers (Sonova, Demant, GN Store Nord, WS Audiology and Starkey), and the so-called national champions, companies with a presence limited to one or two countries (such as Kind in Germany, Neuroth in Austria and Rion in Japan);
• over 10% is represented by non-specialty players such as pharmacies, supermarkets and opticians' shops;
• less than3% is made up of online retailers, who play a marginal role. The few successful online players are those who, like us, use the internet and digital marketing tools to direct potential customers to shops for hearing tests and hearing aid fittings by a hearing care specialist.