A new corporate unit acting as a start-up, devoted to Innovation.
Shaping the future
AmplifonX is the new organizational structure to support the acceleration of the Group’s digital innovation strategy. It is a team model that combines business and tech organizations, shortening the go-to-market timeline in a fully agile perspective.
At the beginning of 2022, AmplifonX was created from the merger of Otohub (start-up acquired in 2019) and the Company’s digital team, which is entirely dedicated to developing highly innovative digital solutions.
In these years, Amplifon developed a digital ecosystem dedicated to hearing care professionals: thanks to personalized insights coming from customer’s needs, they can connect with clients and activate new solutions extending their experience even outside the store. In this way, the platform makes it possible to meet the customers’ needs quickly and effectively and to provide them with all the support they need.
Ampli-care is the strategic initiative to reshape the audiological care experience, aiming to put the customer at the center and perfectly align all channels and actors of the audiological journey: client, audiologist, caregiver, and ENT.
hearing care in your hands
Compatible with products from 5 different manufacturers, our app is a unique and distinctive User Experience that completes and reinforces our Amplifon Product Experience strategy in 13 countries currently active, highly appreciated by customers with the best rating in the market with 4.2 in iOS and 3.4 in Android.
Usage statistics, advanced control center, tailored support: a whole set of levers to improve the experience, positively affecting our Net Promoter Score.
A playground of +20 websites worldwide
Since 2018, we have gone live with 11 websites in EMEA, 3 in APAC and 3 in AMERICAs, plus the Corporate website, the Amplifon Foundation and the CRS ones.
This, thanks to our proprietary Global Design System based on Atomic Design, implemented worldwide leveraging Adobe Experience Manager capabilities.
Our unique patented protocol
AmplifonX took care of reimaging and redesigning the Amplifon360 digital product: we delivered a breakthrough new version, so modern, so unique that all Amplifon regions are eager to get on board.
The platform’s new version leverages a unique experience to boost a complete new data and insights collection & analysis approach.
1st and only iPad based audiometer
It is ANSI and ISO compliant, NOAH compatible, HIPAA compliant tablet-based audiometer. Fully owned by Amplifon, designed in Amplifon, for Amplifon only: OtoPad is a dramatic competitive advantage.
- 65% saved time for a complete battery of tests
- Fully integrated with our technical infrastructure
- Native support to our Amplifon360 protocol
- Raising the bar in our unique Amplifon customer experience
- CE Mark and FDA Registered
In Amplifon, goals and results are achieved only through teamwork and collaboration with all the other Company’s divisions, building end-to-end accountability from the software design phase until the actual development of digital products and solutions.
The structure, already counting on a combined team of more than 60 digital talents, leverages meaningful partnerships with world-renowned academic realities to define new audiological care standards and create a unique experience for all its customers and hearing care professionals.
Meet the team: Simone and Luigi
Meet Luigi Ungaro, Lead Engine Developer, and Simone D'Alena, UX/UI Designer at AmplifonX.
Meet the team: Fabrizio and Francesca
Meet Fabrizio Barbieri, Global Head of Consumer Digital Products, and Francesca Perissinotto, Global Digital Services Product Owner at AmplifonX.