At the beginning of 2022, AmplifonX was created from the merger of Otohub (start-up acquired in 2019) and the Company’s digital team, which is entirely dedicated to developing highly innovative digital solutions.

In these years, Amplifon developed a digital ecosystem dedicated to hearing care professionals: thanks to personalized insights coming from customer’s needs, they can connect with clients and activate new solutions extending their experience even outside the store. In this way, the platform makes it possible to meet the customers’ needs quickly and effectively and to provide them with all the support they need.

Ampli-care is the strategic initiative to reshape the audiological care experience, aiming to put the customer at the center and perfectly align all channels and actors of the audiological journey: client, audiologist, caregiver, and ENT.

In Amplifon, goals and results are achieved only through teamwork and collaboration with all the other Company’s divisions, building end-to-end accountability from the software design phase until the actual development of digital products and solutions. 

The structure, already counting on a combined team of more than 60 digital talents, leverages meaningful partnerships with world-renowned academic realities to define new audiological care standards and create a unique experience for all its customers and hearing care professionals.