Amplifon S.p.A. (“Amplifon” or the “Company”; MTA; Bloomberg ticker: AMP:IM), global leader in hearing solutions and services, announces today that it has signed a definitive agreement for the acquisition of Bay Audio Pty Limited (“Bay Audio”) from Peter and Anya Hutson, former founders of Bay Audiology in New Zealand, and from other minority shareholders. The cash-out amounts to AUD 550 million (around Euro 340 million), on a cash and debt free basis.

Bay Audio, a leading private independent Australian hearing care retailer, operates a network of over 100 points of sale located in high-traffic premiere shopping malls across the East Coast. In the financial year closed on May 31^st 2021, despite the impact of the Covid-19 pandemic, Bay Audio posted revenues of around AUD 100 million (around Euro 63 million) and a Recurring EBITDA of over AUD 30 million (around Euro 20 million)¹. Bay Audio recorded an impressive over 20% revenues CAGR over the period 2016-2021 and we expect the company to further accelerate in 2022. In fact, for the year ending on May 31 ^st, 2022 revenues, also in light of Covid-19 pandemic impact in the previous year, are expected to grow in the region of 30%, together with a slight profitability improvement.

The acquisition of Bay Audio represents a key strategic transaction for Amplifon and perfectly fits the Company’s growth strategy to further strengthen its position in the core Australian retail market.

Amplifon will finance the acquisition with available cash.

Bay Audio, founded in 2007, is controlled by major shareholders Peter and Anya Hutson, former founders of Bay Audiology in New Zealand (part of the Amplifon Group since 2010) and by interests associated with James Reeves, an experienced investor based in New Zealand.

Bay Audio operates over 100 full-time points of sale located across the East Coast leveraging on a distinctive business model driven by spontaneous traffic in premiere and urban shopping malls and, similarly to Amplifon, is highly focused in delivering the highest quality service to its customers. This combination of innovative retail model and excellence in customer service allows Bay Audio to be strongly positioned in the high-end of the market, also targeting a younger customer base compared to the average of the industry.

Bay Audio recorded an impressive over 20% revenue CAGR over the period 2016-2021, also despite the Covid-19 impact, driven by strong same-store growth and new-store roll-out, as well as a very solid profitability. In the financial year closed on May 31^st, 2021, despite the impact of the Covid-19 pandemic, Bay Audio posted revenues of around AUD 100 million (around Euro 63 million) and a Recurring EBITDA of over AUD 30 million (around Euro 20 million)¹. For the year ending on May 31^st, 2022 revenues, also in light of Covid-19 pandemic impact in the previous year, are expected to grow in the region of 30% together with a slight profitability improvement.

Bay Audio’s workforce comprises around 500 people, of which around 85% are related to the field force.

Bay Audio acquisition represents a unique strategic opportunity for Amplifon as it:

• Further strengthens Amplifon’s position in the core Australian market, building another Company stronghold;
• It perfectly complements Amplifon’s current presence in the country, creating an ideal platform, together with Amplifon and Attune, to offer the highest quality of hearing care in Australia;
• Represents the ideal combination thanks to Bay Audio’s innovative retail model, strong brand, recognized premium positioning and high-growth and profitable business profile;
• Around AUD 8 million (around Euro 5 million) of annual synergies at EBITDA level - leveraging greater scale and best practices sharing - are expected to be delivered by 2023.

The acquisition will be fully financed by available cash.

The transaction is currently expected to be completed by the end of 2021 and is subject to the receipt of required antitrust clearance and Australian foreign investment approval.

In connection with this acquisition, Amplifon was advised by Goldman Sachs International (M&A advisor), MinterEllison (legal advisor) and E&Y Advisory (financial & tax due diligence). Bay Audio was advised by UBS (M&A advisor), Watson Mangioni (legal) and Deloitte (financial & tax due diligence).

Amplifon will present the transaction to the financial community today at 11.00 am (CET) during a conference call and audiowebcast. The details of the call are: +39 028058811 (Italy), +33 170918703 (France), +44 1212818003 (UK), +1 7187058794 (US); or access the audiowebcast directly through the following link: https://services.choruscall.com/mediaframe/webcast.html?webcastid=ppm28vRp. Presentation slides will be made available prior to the beginning of the call, in the Investors section (Presentations) of the website: https://corporate.amplifon.com. Those who are unable to attend the conference call may access a recording which will be available immediately after the call until 24:00 (CET) of the following day of the event, by dialing the following number: +39 028020987 (Italy), and inserting the guest code 700905# and the access code: 905#.