La nostra presenza in APAC
persone
punti vendita
paesi
La nostra presenza in APAC
In APAC siamo presenti sia in mercati consolidati e in crescita come l’Australia e la Nuova Zelanda, sia in mercati emergenti e con grandi potenzialità di sviluppo futuro quali l’India e la Cina.
Dove siamo
I nostri brand
Posizionamento
Modello di Business
Dove siamo
I nostri brand
I nostri brand
Noti e diversificati
Posizionamento
Posizionamento
Leader nei principali paesi
![]([{"url":"/content/dam/amplifon/content-factory/product/product-reel/2019-07-18-AMPLIFON-scene-317.jpg/jcr:content/renditions/cq5dam.web.320.320.jpeg","width":320,"height":213},{"url":"/content/dam/amplifon/content-factory/product/product-reel/2019-07-18-AMPLIFON-scene-317.jpg/jcr:content/renditions/cq5dam.web.480.480.jpeg","width":480,"height":320},{"url":"/content/dam/amplifon/content-factory/product/product-reel/2019-07-18-AMPLIFON-scene-317.jpg/jcr:content/renditions/cq5dam.web.640.640.jpeg","width":640,"height":426},{"url":"/content/dam/amplifon/content-factory/product/product-reel/2019-07-18-AMPLIFON-scene-317.jpg/jcr:content/renditions/cq5dam.web.700.700.jpeg","width":700,"height":466},{"url":"/content/dam/amplifon/content-factory/product/product-reel/2019-07-18-AMPLIFON-scene-317.jpg/jcr:content/renditions/cq5dam.web.800.800.jpeg","width":800,"height":533},{"url":"/content/dam/amplifon/content-factory/product/product-reel/2019-07-18-AMPLIFON-scene-317.jpg/jcr:content/renditions/cq5dam.web.960.960.jpeg","width":960,"height":640},{"url":"/content/dam/amplifon/content-factory/product/product-reel/2019-07-18-AMPLIFON-scene-317.jpg/jcr:content/renditions/cq5dam.web.1120.1120.jpeg","width":1120,"height":746},{"url":"/content/dam/amplifon/content-factory/product/product-reel/2019-07-18-AMPLIFON-scene-317.jpg/jcr:content/renditions/cq5dam.web.1280.1280.jpeg","width":1280,"height":853},{"url":"/content/dam/amplifon/content-factory/product/product-reel/2019-07-18-AMPLIFON-scene-317.jpg/jcr:content/renditions/cq5dam.web.1440.1440.jpeg","width":1440,"height":960},{"url":"/content/dam/amplifon/content-factory/product/product-reel/2019-07-18-AMPLIFON-scene-317.jpg/jcr:content/renditions/cq5dam.web.1600.1600.jpeg","width":1600,"height":1066},{"url":"/content/dam/amplifon/content-factory/product/product-reel/2019-07-18-AMPLIFON-scene-317.jpg/jcr:content/renditions/cq5dam.web.1920.1920.jpeg","width":1920,"height":1280},{"url":"/content/dam/amplifon/content-factory/product/product-reel/2019-07-18-AMPLIFON-scene-317.jpg/jcr:content/renditions/cq5dam.web.2048.2048.jpeg","width":2048,"height":1365}])
Modello di Business
Modello di Business
Business-to-Consumer
In APAC ci rivolgiamo direttamente ai nostri clienti adoperando il modello Business-to-Consumer tramite punti vendita diretti costituiti da corporate shop o da shop-in-shop e corner.
- I corporate shop sono gestiti da personale Amplifon o non dipendente che lavora su commissione in nome e per conto dell’azienda
- Gli shop-in-shop e i corner sono spazi gestiti direttamente da Amplifon, ma collocati in punti vendita di terzi come farmacie, ottiche e ambulatori medici, con regolare presenza di un audioprotesista
![]([{"url":"/content/dam/amplifon/content-factory/product/product-reel/Amplifon_ProductReel_RIC_BedSideTable_Cup_02_ColorCorrection.jpg/jcr:content/renditions/cq5dam.web.320.320.jpeg","width":320,"height":217},{"url":"/content/dam/amplifon/content-factory/product/product-reel/Amplifon_ProductReel_RIC_BedSideTable_Cup_02_ColorCorrection.jpg/jcr:content/renditions/cq5dam.web.480.480.jpeg","width":480,"height":326},{"url":"/content/dam/amplifon/content-factory/product/product-reel/Amplifon_ProductReel_RIC_BedSideTable_Cup_02_ColorCorrection.jpg/jcr:content/renditions/cq5dam.web.640.640.jpeg","width":640,"height":434},{"url":"/content/dam/amplifon/content-factory/product/product-reel/Amplifon_ProductReel_RIC_BedSideTable_Cup_02_ColorCorrection.jpg/jcr:content/renditions/cq5dam.web.700.700.jpeg","width":700,"height":475},{"url":"/content/dam/amplifon/content-factory/product/product-reel/Amplifon_ProductReel_RIC_BedSideTable_Cup_02_ColorCorrection.jpg/jcr:content/renditions/cq5dam.web.800.800.jpeg","width":800,"height":543},{"url":"/content/dam/amplifon/content-factory/product/product-reel/Amplifon_ProductReel_RIC_BedSideTable_Cup_02_ColorCorrection.jpg/jcr:content/renditions/cq5dam.web.960.960.jpeg","width":960,"height":652},{"url":"/content/dam/amplifon/content-factory/product/product-reel/Amplifon_ProductReel_RIC_BedSideTable_Cup_02_ColorCorrection.jpg/jcr:content/renditions/cq5dam.web.1120.1120.jpeg","width":1120,"height":760},{"url":"/content/dam/amplifon/content-factory/product/product-reel/Amplifon_ProductReel_RIC_BedSideTable_Cup_02_ColorCorrection.jpg/jcr:content/renditions/cq5dam.web.1280.1280.jpeg","width":1280,"height":869},{"url":"/content/dam/amplifon/content-factory/product/product-reel/Amplifon_ProductReel_RIC_BedSideTable_Cup_02_ColorCorrection.jpg/jcr:content/renditions/cq5dam.web.1440.1440.jpeg","width":1440,"height":978},{"url":"/content/dam/amplifon/content-factory/product/product-reel/Amplifon_ProductReel_RIC_BedSideTable_Cup_02_ColorCorrection.jpg/jcr:content/renditions/cq5dam.web.1600.1600.jpeg","width":1600,"height":1086},{"url":"/content/dam/amplifon/content-factory/product/product-reel/Amplifon_ProductReel_RIC_BedSideTable_Cup_02_ColorCorrection.jpg/jcr:content/renditions/cq5dam.web.1920.1920.jpeg","width":1920,"height":1304},{"url":"/content/dam/amplifon/content-factory/product/product-reel/Amplifon_ProductReel_RIC_BedSideTable_Cup_02_ColorCorrection.jpg/jcr:content/renditions/cq5dam.web.2048.2048.jpeg","width":2048,"height":1391}])
L’ingresso in Cina
Il 2018 è stato un anno davvero importante. Abbiamo fatto il nostro ingresso in Cina attraverso una joint venture con un partner locale di primo piano. Il mercato cinese dell’hearing care rappresenta un’opportunità rilevante per la nostra crescita nel medio-lungo termine. La sua ampia dimensione, l’attuale bassa penetrazione e la struttura altamente frammentata contribuiscono alla stima di una forte crescita futura.
Network distributivo
Paesi
punti vendita diretti
shop-in-shop e corner
Persone
Fatturato
Il fatturato dell'area APAC è passato da 251,7 milioni di euro nel 2021 a 320,1 milioni di euro nel 2022.
EBITDA ricorrente
L'EBITDA dell'area APAC è passato da 71,5 milioni di euro nel 2021 a 83,9 milioni di euro nel 2022, con il margine sui ricavi pari a 26.2%.
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