Our contribution to communities

We are engaged in social inclusion, awareness-raising, prevention and educational activities to contribute towards community wellbeing and to generate a positive and sustainable social impact over time.

Our community impact program

Being aware of the important role we play within society, in 2019 we launched We Care, our program encompassing the social impact initiatives promoted in the communities where we operate.

Some community impact initatives

Discover some of the community impact initiatives carried out throughout the years globally

AMPLIFON ITALY & CORPORATE

Amplifon Italy donated approximately €200,000 to support various causes, including the “Una Laurea con Amplifon” project, which provides scholarships for high school graduates pursuing a university degree in Hearing Aid Technology. Additionally, the company donated over 70 hearing aids, along with receivers and ear domes, to charity missions in developing countries.

AMPLIFON UNITED STATES

Amplifon employees in the United States actively supported local non-profit organisations in the Twin Cities, Minnesota (Minneapolis and Saint Paul), contributing both financially - donating over $25,000 - and through more than 400 hours of volunteer work. Additionally, the We Care programme continued to support the Minnesota Wild Deaf & Hard of Hearing hockey team, an organisation dedicated to ensuring equal playing opportunities for individuals with hearing loss.

AMPLIFON FRANCE

The company continued its collaboration with the association Les Enfants Sourds du Cambodge, carrying out two humanitarian missions in Cambodia. During these missions, approximately 500 hearing aids were distributed to children in local communities. Furthermore, Amplifon France employees contributed by donating an additional 600 hearing devices to support the initiative.

AMPLIFON AUSTRALIA

Colleagues in Australia participated in various We Care initiatives, including the donation of hearing aids to individuals in need through the industry association Hearing Aid Bank, a donation of AUD 10,000 to the charity Salvation Army, and purchasing Christmas gifts for children living in poverty.

AMPLIFON PORTUGAL

Amplifon Portugal continued its support for Missão São Tomé, a programme that has been assisting over 120 children with hearing impairments for the past 13 years.

AMPLIFON GERMANY

In Germany, Amplifon employees organised a Christmas gift collection for the residents of a care home in Hamburg and supported the Hearing Aids for Brazil initiative by collecting and donating more than 2,500 hearing aids for people in need.

Educating responsible listening

Prevention and raising awareness are our top priorities. We want to change the lives of entire communities, one person at a time. We have a social role and a 75-year-long tradition of active presence in the communities where we operate. Our role within society carries specific responsibilities, such as changing the perception of hearing care and enabling each person to live their life to the fullest, while continuing to take an active part in their own world.

Listen Responsibly Program

Our Listen Responsibly program raises awareness among new generations about the importance of hearing prevention and responsible listening. Since 2019, the project has reached over 9.5 million people through digital communication campaigns and events aimed at promoting awareness of responsible listening and increasing awareness of the importance of hearing well-being. As part of this initiative, for two years, Amplifon has supported the Teatro alla Scala in Milan by participating in the “Invitation to Teatro alla Scala” project, which opens the doors of the Theater to students and the elderly. In 2024, approximately 20,000 people including school children, adults and seniors took part in the initiatives of the festival.

Noise tracker

Thanks to the Listen Responsibly App, all members of society are involved as pioneers of a new discipline: acoustic ecology. By recording environmental noise levels, the app’s noise tracker creates an interactive map soundscape via gamification mechanisms. As of today, the App, which is available free of charge on all the main digital stores, has registered more than 18,000 users for a total of over 90,000 noise levels readings.