Setting the rhythm in a changing world
The three ambitious pillars of our strategy include: redefining customer experience using a data-driven approach, consolidating our leadership in core markets, as well as investing in talent and in sharing best practices within the company.
Innovative and distintive
We endeavor to rethink the concept of hearing care. We focus on people, our 10 million customers around the world, with whom we are in constant dialogue and from whom we have learnt to get to know habits and preferences.
To strengthen this relationship, we rolled-out in Italy, France, Germany, The Netherlands, US and Australia the Amplifon Product Experience: the combination of the Amplifon product line and our multichannel ecosystem, with the Amplifon App being the very first touchpoint.
In core markets
Operating in a fragmented and ever-growing market is a great opportunity that we continue to seize through a targeted growth strategy.
One of our objectives is to consolidate our leadership position in mature markets such as Italy, France, Spain, Germany, United States, Canada and Australia (together they represent 80% of the global retail market) and in developing markets such as China.