Amplifon at BookCity Milano to promote Responsible Listening

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Last updated on November 17, 2022 at 12:13 pm
  • An event at Giuseppe Verdi music school in Milan to raise awareness of the importance of hearing loss prevention at all ages among the next generation
  • According to World Health Organization data, 40% of 12 to 35-year-olds are exposed to potentially damaging noise levels in entertainment venues 

Amplifon returns to BookCity Milano for the second time to raise awareness among the younger generations about hearing loss prevention and the impact of noise pollution on our health.

For the event’s eleventh edition, the company organised an interactive workshop dedicated to the students of "Giuseppe Verdi” Music School in collaboration with Carlo Boccadoro, composer, musicologist and conductor, and Anna Bonamigo, hearing care professional and Amplifon trainer. After listening to famous records, the students were given key information on hearing loss prevention via an original listening experience.

The World Health Organization[1] estimates that over a billion young people worldwide risk permanently damaging their hearing. According to the most recent research, almost 50% of adolescents and young adults between 12 and 35 are exposed to unsafe noise levels connected with personal audio devices, and around 40% are exposed to potentially harmful sound levels in entertainment venues, including discotheques and concert halls. The highest safe exposure level is 85 decibels (dB) for a maximum of eight hours or 100dB for 15 minutes. For example, playing music through headphones at the maximum volume can reach 120dB.

Today’s initiative is part of Ci Sentiamo Dopo – Listen Responsibly project, aiming to raise awareness of safe listening practices among the younger generation. Until now, the initiative has involved around 29,000 students in 1,400 schools in Italy and Spain.

“Our responsible listening project, which aims to involve 40,000 students from 1,600 schools by 2023, is a key cornerstone of our sustainability plan. As a provider of hearing care services and solutions, it is essential to promote prevention among the younger generations”, explains Francesca Rambaudi, Investor Relations & Sustainability Senior Director of Amplifon.


[1] Hearing loss prevention - Estimates, World Health Organization

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