Amplifon selects Carat as media partner for Europe

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Last updated on June 5, 2017 at 11:00 am

After a tender with 8 international communication groups Amplifon (MTA; Bloomberg ticker: AMP:IM), global leader in hearing solutions and services, selected CARAT as the Company’s media agency for Europe, the most important region for the Company’s revenues.

CARAT will be responsible for managing the media campaigns on all the different communication channels through an integrated offline and online planning and a data-driven approach with a view to providing a deep understanding of the reference market, as well as developing targeted communication and marketing initiatives in the single European countries where Amplifon operates (with the exception of Poland and Hungary).

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