Amplifon (MTA; Bloomberg ticker: AMP:IM), global leader in hearing solutions and services, is honored to have hosted His Excellency Greg French, the Australian Ambassador to Italy, during an official visit today at the Company’s headquarters in Milan, accompanied by Sheralyn Derrick, Investment Manager, Austrade.
The Ambassador’s visit is testimony to the importance of Amplifon to the Australian economic landscape as a result of the acquisition in 2010 of the Australian company National Hearing Care (NHC), leader in the distribution of hearing solutions with a distribution network of approximately 500 corporate shops and shop-in-shops in Australia, New Zealand and India. This transaction allowed Amplifon to expand in a strategic market with high growth potential.
During the visit, His Excellency the Ambassador, accompanied by Giulio Pizzini, Amplifon’s Chief Strategic Development Officer, had the opportunity to learn more about the Company’s mission and business, and expressed particular appreciation for its constant innovation, consistent development plans and willingness to invest.
During today’s meeting the discussion focused on the potential for development of the Australian market, the ninth largest in the world for the retail segment, where Amplifon is currently leader of the private sector with sales in 2015 of €95 million.
“We are honored to have received a visit from His Excellency, the Ambassador, today at our headquarters – Enrico Vita, Amplifon’s Chief Executive Officer commented – Australia is a strategic market for us with high potential for growth as market penetration today is still only 35%. Amplifon operates in Australia through approximately 150 corporate shops and 60 shop-in-shops & corners and we expect to grow further thanks to diversified marketing activities, with a strong focus on digital marketing, as well as an advanced CRM system along with expansion of the distribution network and continuous investment in our hearing care professionals”.
“It was a pleasure to visit Amplifon today. The company is an important and valued investor in Australia and we very much look forward to working with them to strengthen their presence in Australia – said Dr. Greg French, Australian Ambassador to Italy - An increasing number of Italian companies such as Amplifon are major investors in Australia. With a strong, resilient economy now in its 25th year of consecutive growth and one of the highest forecast growth rates among the major advanced economies, Australia offers significant commercial opportunities and welcomes international investment.”