Design thinking, multi-disciplinary skills and an international team will strengthen Amplifon’s digital transformation roadmap execution.

Amplifon (MTA; Bloomberg ticker: AMP:IM), global leader in hearing solutions and services, has appointed SapientRazorfish as global agency of record for digital strategy and user experience. The decision follows a competitive selection and the successful start of a number of projects with regard to Amplifon websites, social media and digital governance. All the initiatives contribute strategically to the execution of the Amplifon digital transformation roadmap, which is a multi-year company-wide program.