Milan, February 14, 2025 – Amplifon, the global leader in hearing care solutions and services, launches today Endless Love, a special communication initiative on Valentine’s Day.

The image of a senior couple walking and embracing, and the claim “The secret is listening to each other” celebrates love at any age and also reminds us that hearing well means not only regaining hearing but also fully experiencing relationships with loved ones.

The initiative reflects Amplifon's mission to improve the quality of life of its customers not only through the latest technologies but also with a continuous and highly personalized path of diagnosis and treatment, as highlighted by the recent advertising campaign entitled "It's Not Just Your Hearing. For Us, It's Your Life."

According to the World Health Organization, about 1.5 billion people worldwide live with some hearing impairment, and this number is expected to rise to 2.5 billion by 2050. Today, in Italy alone, 7 million people have some form of hearing loss.

The data shows that hearing loss is on the rise worldwide, even given demographic trends, making prevention and awareness activities essential. Several scientific studies, moreover, show a close connection between hearing loss and cognitive decline[1].

The campaign, created by Amplifon in collaboration with Accenture Song Italy, which features shots by photographer Ale Burset, who won two Grand Prix awards in Cannes last year, will be in Amplifon stores and on digital and social media platforms in Italy, Spain, France, Germany, the United States, and Australia from today until the end of February.

[1] Meusy A. et al. Presbycusisand Dementia: Results from 8 years of follow-up in the three-city Montpellier study. Alzheimers & Dementia. Journal of the Alzheimer’s Association (2016) 12:175.