Milan, May 28^th, 2026 – Breaking down the stigma often associated with hearing loss through authentic accounts of daily life: this is the goal of the new collaboration between Amplifon, a global leader in hearing care solutions, and Fabio Balsamo, creator and member of the content factory The Jackal.

At the heart of the project is Fabio Balsamo’s open sharing of his personal experience. He wears hearing aids and has been an Amplifon customer for three years. His journey to regain emotional and relational well-being demonstrates how taking care of one’s hearing can improve quality of life.

Hearing loss is a social issue that is easier to manage if treated early. However, only 31% of Italians have had a hearing test in the last five years, while more than half have never had one. When it comes to hearing loss, whatever the cause, time is of the essence. Taking action at the first signs improves hearing and increases the chances of recovery.

In an Instagram video by Amplifon Italia, Balsamo encourages people to take care of their hearing as an act of self-care. This initiative forms part of Amplifon’s broader commitment to promoting a culture of hearing care and prevention at every age.

Click HERE to watch the video.