In this global leadership position, Dr. Reed will oversee Amplifon’s research initiatives and support the company’s efforts in audiology and hearing health. His mandate includes strengthening strategic partnerships with the scientific community and prestigious academic institutions worldwide, ensuring that Amplifon remains at the intersection of clinical excellence and cutting-edge technology.

Dr. Reed joins Amplifon as one of the world’s most distinguished researchers in audiology and public health. A graduate of Towson University with a PhD from Johns Hopkins University, he joins from the NYU Grossman School of Medicine, where he served as an Adjunct Associate Professor in the Department of Otolaryngology–Head and Neck Surgery. His pioneering work has bridged the gap between clinical audiology and population health. His research has highlighted the critical link between hearing loss and broader healthcare outcomes, including hospital readmission rates and healthcare costs.

Enrico Vita, CEO of Amplifon, commented: "We are honored to welcome Dr. Nicholas Reed to our team. His reputation as a world-class researcher and his profound knowledge of hearing health make him the ideal person to lead our research initiatives in audiology. His appointment represents a significant investment by Amplifon in the future of hearing care: by integrating Dr. Reed's expertise in epidemiology and clinical audiology, we will further refine our protocols and make our services even more innovative, personalized, and effective, with the goal of improving the quality of life for millions of people worldwide."

Dr. Nicholas Reed, Vice President of Audiology Innovation and Research, added: "I have spent my career striving to ensure that research makes a tangible difference in people's lives. Joining Amplifon provides a unique global platform to scale that mission. I am excited to support the company’s efforts in health innovation, fostering closer ties with the scientific community to ensure that every individual has access to the highest quality, evidence-based hearing care."

Dr. Reed will be based at Amplifon Americas’ headquarters in Minneapolis. In his global capacity, he will work in strict coordination with the Regulatory Affairs, Marketing, Technology and Innovation, and Retail Excellence functions at Amplifon’s Global headquarters in Milan. This cross-functional collaboration is designed to ensure that clinical breakthroughs are seamlessly integrated into the company’s technological and commercial roadmaps.

About Dr. Nicholas Reed

Dr. Nicholas Reed (AuD, PhD) is an internationally recognized audiology and public health researcher focused on the intersection of hearing loss, aging, and health care outcomes. Prior to joining Amplifon, he served as an Associate Professor in the Departments of Otolaryngology–Head & Neck Surgery and Population Health at NYU Grossman School of Medicine from 2024-2025 and as an Assistant Professor in the Departments of Otolaryngology–Head & Neck Surgery and Epidemiology at Johns Hopkins University Schools of Medicine and Public Health from 2016-2024.

Trained in clinical audiology (AuD, Towson University) and public health (PhD, Johns Hopkins University), his research on hearing loss and health outcomes, including cognitive decline and access to and utilization of health resources, resulted in over 200 publications and millions in grant funding.

He founded a first-of-its-kind audiology core focused on adding hearing measures to the largest epidemiologic aging studies worldwide, resulting in numerous first publications mapping hearing loss across previously unmeasured aging populations and over 80,000 hearing measures linked to important health outcomes for future researchers to leverage.

Dr. Reed is among the lead investigators of the ACHIEVE Study—a landmark study of the effect of hearing intervention on brain health in older adults. His clinical and research background led to the 2021 Early Career Research Award from the American Auditory Society and to his appointment to three United States National Academies of Sciences, Engineering, and Medicine consensus report committees.

Dr. Reed has been interviewed by many global news outlets (NYT, ABC News, NPR, CBS Sunday Morning), given hundreds of presentations, and co-authored the popular public-audience-focused book 'Hearing Loss for Dummies' with his longtime friend and mentor, Frank R. Lin.