AN EVER-GROWING MARKET

hearing care mega trends

There are numerous trends pushing the hearing care industry towards a more inclusive and technologically advanced future. We hold a privileged position that allows us to anticipate these trends and guide the way in which they develop.

Life expenctancy

Active lifestyle

Technology

Digitalization

Life expenctancy

Life expenctancy

People live longer

Hearing loss occurs more often in people aged over 65 due to the natural ageing process of hearing cells. The World Health Organization (WHO) estimates 15% of adult global population is already experiencing hearing loss.

We are all aware of the increase in life expectancy. By 2050, the number of people aged over 65 will double, and in the next 5 years, for the first time in the history of mankind, this number will be higher than the number of children aged under 5 years.

Active lifestyle

Active lifestyle

People want to live an active life

We have a much longer life expectancy than the previous generations and our quality of life is much higher: we all want to live an active life.

The so-called active agers – a new generation that won't compromise on quality of life as the years go by – go for runs in parks, stream films online, travel the world and want to continue listening to their favorite music.

Technology

Technology

makes great progress

Advances in technology such as miniaturization, connectivity and rechargeability contribute towards the consumerization of hearing devices. Thus, more and more people decide to take care of their hearing.

Digitalization

Digitalization

Increasing penetration of digital

The use of digital devices, such as smartphones and tablets, is rapidly increasing also among seniors. This makes it possible to offer personalized and interconnected services with added value through new touchpoints such as the Amplifon App.
The global retail hearing care market
is estimated at around 14.2 billion euros and is expected to grow by around 4% each year

AN INDUSTRY IN CONSOLIDATION

We are the world leader in the retail sector of hearing care with 11% of the global market.

The retail market is extremely fragmented:

  • 11% is led by Amplifon;
  • around 50% is made up of independent players with few points of sale or very small chains; 
  • around 25% is made up of specialty players including those with an international presence such as vertically integrated hearing aid manufacturers (Sonova, Demant, GN Store Nord, WS Audiology and Starkey), and the so-called national champions, companies with a presence limited to one or two countries (such as Kind in Germany, Neuroth in Austria and Rion in Japan);
  • over 10% is represented by non-specialty players such as pharmacies, supermarkets and opticians' shops;
  • less than 3% is made up of online retailers, who play a marginal role. The few successful online players are those who, like us, use the internet and digital marketing tools to direct potential customers to shops for hearing tests and hearing aid fittings by a hearing care specialist.

Our place in the market

We find ourselves in the perfect position to seize the positive trends of this growing market, thanks to our business model and continuous focus on innovating customer experience.

We are the only global company specialized in hearing care service. A company with 1.4 billion euro revenues and the spirit of a start-up – young, innovative and capable of growing above the average market rate.

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