As the industry leader, we aim at transforming the general perception of hearing care, leading a real cultural change. We strive to spread accurate information on hearing health and hearing loss prevention to the general public and to disseminate the advances and innovations in the fields of audiology and otology.
Supporting community wellbeing
Amplifon’s Miracle-Ear Foundation provides hearing aids, follow-up and educational resources to those who do not have enough financial resources to meet their hearing health needs.
- +1,500 Children & adults supported
- +3,000 Hearing solutions donated
- +39% Recycled hearing aids vs. 2016
- 100,000 Hearing protection kits distributed
Awareness and prevention activities
Pupils attending primary schools are exposed to high-level acoustic stimuli that may endanger their hearing system. In 2017, we supported the project “Today I hear you well”, involving 15,000 pupils in 46 Italian cities who received an educational kit on hearing healthcare.
Thanks to Amplifon's campers, our hearing care professionals in Italy and Switzerland travel all over their national territory offering free hearing tests to raise public awareness on the importance of prevention and screening for hearing loss.
Amplifon France collaborates with Les Enfants Sourds du Cambodge, a non-profit organization, donating €15,000 every year to finance audiologic material and hearing aids to provide treatment to marginalized children and to provide the necessary training to local personnel.
Amplifon Netherlands contributes to the work of the Eardrop Foundation, a non-profit organization that provides care to deaf and hearing-impaired African children, by fundraising, collecting hearing aids donated by customers, and sending teams of hearing care professionals.
5. Support to
UK Deaf Sport
Support to UK Deaf Sport
Through a “recommend a friend” scheme, for every customer-recommended friend who went on to purchase a hearing aid, Amplifon donated £30 to UK Deaf Sport, allowing to deaf athletes to take part to Deaflympics in Turkey by financing their trip.
6. Free to
Free to Ear Samoa
Bay Audiology conducted 300 free hearing tests and 450 free ear suctions and fitted 150 people with donated hearing aids in Samoa, where access to hearing healthcare is limited.
7. One Day
One Day Without Sound™
Annual awareness campaign within the prevention program of the Miracle-Ear Foundation aiming at helping individuals understand the difficulty of living with hearing loss. Participants are asked to wear earplugs to simulate a hearing deficit and directly experience what it is like to live without hearing.
8. Prevention on
Prevention on social media
With the aim of raising awareness around hearing health from a young age, Amplifon has developed a successful communication strategy, connecting with young people through their preferred communication channels, namely social networks and media such as Facebook, Youtube, Twitter and Spotify. Examples of this are the “prevention tips” published on Twitter or the information pills on Facebook.
Thanks to the activities of the Amplifon Centre for Research and Studies (CRS), we promote clinical research, disseminate information on the advances and innovation in the fields of audiology and otology, and strive to increase hearing health awareness.
Each year, the CRS independent scientific board defines the topics to be addressed, and the agendas of the conferences Amplifon promotes, which usually target a specific hearing-related issue and include roundtables and discussions on the hot topics for ENTs. In 2017, the CRS International Congress, promoted by Giovanni Lorenzini Foundation and sponsored by Amplifon in Seville, was dedicated the correlation between hearing and cognition.
The CRS also supports the professional development of doctors and audiologists by collaborating with universities, through the sponsorship of courses and ENT learning programs at the local level. In Italy, the CRS offered ten training events in 2017, which were delivered by experienced national and international experts.
The consensus papers are short scientific papers that are written for the general public and address specific hearing-related topics. In 2017, Amplifon and the CRS published the consensus paper “The hearing brain – the close correlation between hearing and cognition”, which puts in evidence the ‘dual-track’ association between hearing loss and cognitive decline.