Strategy & Ambitions
Our three strategic pillars
The accelerators for our growth
Strengthen leadership in core markets
A differentiated growth strategy, focused on core worldwide markets. In particular, we aim at consolidating further our leadership position in all core mature countries and, among those emerging, we identified the Chinese market as a sizeable opportunity for our medium-term growth path.
Innovative and distinctive customer experience
A customer-centric strategy to offer a distinctive and highly innovative customer experience with the launch of Amplifon product-lines and proprietary multi-channel eco-system, leveraging on unique and unmatched assets such as data, brand and an impeccable and decidedly personalized service.