Strategy & ambitions
Our four strategic pillars
1.
Strengthen market leadership:
Clear and differentiated growth strategy, focused on top countries representing 70%+ of the global retail market
2.
Marketing excellence:
New brand identity, advanced digital/CRM strategy and increased marketing investments
3.
Innovative service model:
Unique knowledge, new service technology, multichannel approach
4.
Effective execution capability:
Top talent attraction, global best practices, integrated IT platform