Amplifon believes that operating in a responsible way is key to maintaining its strong brand reputation, the trust of its customers, engagement of its employees, and enthusiasm and recognition of the medical community. That is why we created a corporate business ethics culture that goes beyond mere compliance to respect the highest ethical standards and laws.
Amplifon operates in the healthcare sector, where regulations differ from country to country and from one area of the sector to another. The key areas that are relevant to Amplifon are:
- hearing aids – they are considered medical devices in all the markets where Amplifon operates and must comply with several different national and international regulations;
- professionals entitled to select, fit and sell hearing solutions – the qualification required from the professional figures entitled to select, fit and sell hearing solutions also change from country to country;
- reimbursement conditions - they differ according to the national health systems of the countries where Amplifon operates ranging from national health systems offering hearing aids free of charge to everyone (as in the UK) to others offering partial to full reimbursement to people who present a certain level of hearing loss (the case of France and Italy), until the absence of reimbursement (as in Spain and USA except for the Veterans Association).
Product and service safety
Amplifon continuously interact with its stakeholders to guarantee and further improve customer safety in order to prevent any potential damage to clients, from the fitting phase to the daily usage of hearing aids, and to ensure the total compliance with product and labelling regulatory requirements. Manufacturers guarantee products are manufactured in compliance with all applicable directives, laws and regulations, while Amplifon only employs highly qualified hearing care professionals and strongly invests in their training to ensure customers’ safety during the fitting process.
Customer privacy and data protection
Protecting customers’ personal information is essential for maintaining trust, particularly as people grow increasingly concerned about their privacy and security. Amplifon is equipped, both at Corporate and store network level, with a series of management tools aimed at applying national regulation requirements regarding privacy protection. Moreover, Amplifon consistently invests in information security in order to protect the vast amount of sensitive information it has on its customers.
Risk management system
Amplifon pays the utmost attention to the identification, assessment and management of risks, designing and implementing internal control and risk management systems in line with best practice, and channeling resources into maintaining an acceptable risk threshold. Risk management is an ongoing activity conducted by our top management, country General Managers and local management teams. In addition, Amplifon’s Board of Directors has approved on July 2017 a Group Anti-corruption Policy intended to ensure whether daily activities are carried out ethically, protecting value creation and those core values on which the Company’s activities are founded.
Competitive behavior and responsible marketing
Responsible and reliable communication with customers is another key facet of Amplifon’s business ethics. Its Code of Ethics dictates that all employees directly in contact with customers must provide accurate and comprehensive information regarding products and services, and are required to disclose the facts contained in advertising and other sorts of campaigns, so that customers are able to make informed decisions. Moreover, Amplifon has selected in 2017 a unique creative agency and media partner for all its campaigns in EMEA, in order to align all its marketing, advertising and communication strategies.