Community impact

Our contribution to communities

We are engaged in social inclusion, awareness-raising, prevention and educational activities to contribute towards community wellbeing and to generate a positive and sustainable social impact over time.

Our products and services have a high social impact on community worldwide. We are deeply committed to raising awareness around hearing health, with the ultimate goal of reducing the severe consequences related to hearing impairment and maximizing the positive impact of early intervention.

From our sustainability policy

Our community impact program

Being aware of the important role we play within society, in 2019 we launched We Care, our program encompassing the social impact initiatives promoted in the communities where we operate.

Some community impact initatives

Discover some of the community impact initiatives carried out throughout the years globally

AMPLIFON ITALY & CORPORATE

Corporate and Italy employees were involved as volunteers in activities organized by the Amplifon Foundation, specifically for the "Viva gli anziani", "Let's Dream" and "Inside Out" projects. Other long-term projects have also continued, such as "Listen Responsibly – Ci sentiamo dopo", as well as the collaboration with Milano Book City. Since 2022, at Headquarters, the collection of used clothes from employees, donated to people in need by the local non-profit organization "Pane Quotidiano", has restarted.

AMPLIFON UNITED STATES

The We Care program had a strong impact on local communities in the Twin Cities (Minneapolis and Saint Paul) in 2023 as well. More than 200 employees participated in volunteer projects on behalf of 19 associations and donated more than $25,000 in charitable initiatives. In addition, the We Care program continued to support the Minnesota Wild Deaf & Hard Of Hearing Hockey team, a unique association dedicated to ensuring equitable playing opportunities for those with hearing loss.

AMPLIFON FRANCE

The project carried out in cooperation with the "Les Enfants Sourds du Cambodge association" for 2023 included two humanitarian missions to Cambodia, during which hearing aids were provided to local children. Also, to raise funds for cancer research, Amplifon France employees participated in four running races and joined the "Octobre rose" initiative, specifically organized for the prevention of breast cancer and to raise people's awareness of it.

AMPLIFON AUSTRALIA

Colleagues in Australia took part in various activities under the We Care program, through donations of hearing aids to people in need and the promotion and sponsorship of breast cancer prevention, an initiative that involved nearly 2,000 employees. In the Christmas period, gift donation campaigns were organized for November and December, which also involved stores and end consumers.

AMPLIFON PORTUGAL

Also in 2023, Amplifon Portugal collaborated with the "Sao Tome Mission" project, which supports more than 120 children with hearing loss from 12 years. During Christmas, Amplifon Portugal supported the nonprofit association "Nariz Vermelho", which cares for hospitalized children, and also launched the first pilot of the "Ciao!" project, sponsored by Amplifon Foundation, in three local nursing homes. In 2024, this project plans to expand both in terms of available activities and by including other nursing homes or even considering other geographical areas.

Educating responsible listening

Prevention and raising awareness are our top priorities. We want to change the lives of entire communities, one person at a time. We have a social role and an over 70-year-long tradition of active presence in the communities where we operate. Our role within society carries specific responsibilities, such as changing the perception of hearing care and enabling each person to live their life to the fullest, while continuing to take an active part in their own world.

Listen Responsibly Program

Our Listen Responsibly program raises awareness among the younger generation about the importance of hearing prevention and responsible listening. Since 2019, the project has reached more than 1,700 Italian and Spanish secondary school classrooms, thanks to a multidisciplinary educational journey that has made more than 48,700 students ambassadors of a new culture of sound. Workshops with experts from different disciplinary fields and a playful-informative kit have enabled the students to go on a discovery tour of the sounds of the past and future.

Noise tracker

Thanks to the Listen Responsibly App, all members of society are involved as pioneers of a new discipline: acoustic ecology. By recording environmental noise levels, the app’s noise tracker creates an interactive map soundscape via gamification mechanisms. As of today, the App, which is available free of charge on all the main digital stores, has registered more than 15,700 users for a total of over 22,700 noise levels readings. After launching the noise tracker in Italy back in January 2020, the App also reached Spain in April 2021 during the International Noise Awareness Day, and was introduced in France from January 2022.

Listen Responsibly: find the acoustic oases around you

The role of our Foundations

With the aim of giving back value to communities, from 2020 Amplifon is supporting Amplifon Foundation, an independent legal entity that is active on topics of social inclusion. At the same time, we continue providing our contribution and skills to Miracle-Ear Foundation and Fundación GAES Solidaria.

Amplifon Foundation

Amplifon Foundation is a company foundation established in early 2020 in Italy, marking the Group's seventieth anniversary to consolidate the Group’s social commitment. The Amplifon Foundation endeavors to ensure that everyone, from the youngest to the most senior ones, can achieve their full potential in life through social inclusion, preventing stigma and isolation from causing emotional and social consequences.

Amplifon Foundation continues evolving thanks to the contribution of numerous partners and stakeholders who, every day, constitute a stimulus for promoting an increasingly inclusive society.

Miracle-Ear Foundation

In North America, the Miracle-Ear Foundation offers to those in need the opportunity to access hearing care devices and related services.

Gift of Sound™ is the Miracle-Ear Foundation's main program, through which hearing aids are donated and services, assistance and follow-up are provided to individuals and families in need at no cost to the recipients. Moreover, through the Hear Again™ program, Miracle-Ear customers can bring their old unused hearing aids to donate to the Foundation to be subsequently reconditioned and donated.

FUNDACIÓN GAES SOLIDARIA

The Fundación GAES Solidaria aims to improve people's quality of life, particularly those with hearing loss or suffering social deprivation. In addition, it helps promote research on hearing disorders and raise public awareness on the importance of hearing care, a vital part of our well-being.

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