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The APAC region, where Amplifon counts on over 1,700 people, is a consolidated and growing market that comprises Australia, New Zealand and India. In Australia, Amplifon has a distinctive, highly productive retail model, in which call centers play also a central role. In New Zealand, Amplifon has adopted a dual-brand strategy, combining Bay Audiology, a well-recognized hearing care customer brand and Dilworth, a specialty brand with a “medical” identity. In India, also following Bloom Senso acquisition in 2017, Amplifon is a leading player in a still highly-fragmented market.