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Strategy & Ambitions

We aim at reshaping the hearing care retail through the innovation in the customer experience

Our three strategic pillars

The accelerators for our growth

Strengthen leadership in core markets

A differentiated growth strategy, focused on core worldwide markets. In particular, we aim at consolidating further our leadership position in all core mature countries and, among those emerging, we identified the Chinese market as a sizeable opportunity for our medium-term growth path.

Innovative and distinctive customer experience

A customer-centric strategy to offer a distinctive and highly innovative customer experience with the launch of Amplifon product-lines and proprietary multi-channel eco-system, leveraging on unique and unmatched assets such as data, brand and an impeccable and decidedly personalized service.

Effective execution capabilities

Investments to support effective execution capability through a distinctive corporate culture, attraction of top talents, sharing of best practices and extension of the global integrated IT infrastructure.

Our aspiration for 2020