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People Empowerment


We strongly believe that Amplifon people, regardless their role within the organization, represent the most relevant asset for providing highly value-added hearing solutions and services. As a result, we strive to attract, train and retain the best talents as well as to guarantee a diverse, inclusive and innovative working environment.

Amplifon is a company made of people who provide highly value-added hearing solutions and services to improve the lives of millions of people worldwide. As at December 31st, 2018, Amplifon people are 16,225, an increase of 17.6% compared to 2017 (1).


(1) Data from 2018 Annual Report.

Attracting valuable people


Amplifon is committed to attracting people who believe in innovation and excellence and who are excited by the idea of working in a dynamic international environment. More specifically, Amplifon has developed a differentiated attraction strategy for its two key populations: hearing care professionals, since it is thanks to them that Amplifon can meet its customers’ individual needs, and talents in the support functions (Marketing, IT, HR, etc.), who make it possible for the Company to deploy and carry out long-term growth strategies. In order to make the attraction strategy even more effective, both the monitoring of digital channels and the opportunities to physically meet with students and potential candidates have been intensified and better exploited, relying on a unique, innovative employer branding.

Investing in excellence


Amplifon dedicates considerable time and resources to training programs dedicated to its workforce, providing a wide range of learning and professional development opportunities to help employees realize their full potential. In 2018, Amplifon invested in more than 266,000 training hours provided to its employees, an increase of 10.0% compared to 2017. Considering Amplifon’s global workforce, including personnel not on payroll, total training hours provided in 2018 are around 340,000, of which 220,000 provided to hearing care professionals, averaging out as 28.5 each.


Recognition and reward


Amplifon knows reward and recognition are key to attracting and retaining the best talent and is strongly committed to valuing the outstanding efforts and achievements of its workforce and driving a culture of continuous feedback. The Company also believes in pay for performance and in recognizing premium contribution in delivering both results and customer care. That is why the Amplifon remuneration policy is:


  • closely focused and aligned to the Company’s strategy;
  • attractive, both globally and in local markets;
  • simple and clear;
  • designed to motivate people to achieve their targets, which are always challenging, but fair and clearly communicated.


Performance development

Amplifon reviews performance using transparent criteria to measure the core competencies needed to succeed in the hearing care retail arena: customer focus, team skills, operational excellence, leadership traits and orientation to value creation.


Performance stock grant

Every year, Amplifon assigns shares not only to its top managers, but also to its talents and best-performing hearing care professionals all over the world, sharing the value it creates with the people who make it possible. 


Charles Holland Award

Every year, Amplifon’s 4,000+ stores are rigorously assessed and the best 50 stores across the Company worldwide are rewarded with the Charles Holland Award, the Company’s highest recognition for store excellence.