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Innovative & distinctive customer experience

We aim at opening up new frontiers for the hearing care retail through a truly customer-centric strategy, leveraging on our key assets: our brands, our deep relationship with our customers, our data and a new compelling innovation program, thus opening new business opportunities and creating new value streams.


Two are the main pillars of our innovation program:


  • The launch of the new Amplifon product line
  • The launch of the Amplifon multi-channel eco-system


The Amplifon product line will allow us to:


  • Further strengthening our brand equity
  • Further differentiating us from competition
  • Leveraging on a complete value proposition made up by product, service and experience to drive penetration


Amplifon product-line, conceived around customer’s needs and benefits, includes four families of products.




The Amplifon multi-channel eco-system, and in particular the AmplifonAPP as first touchpoint, aims at reshaping the Amplifon experience across all the physical and virtual touchpoints, offering new value-added services, increasing at the same time data generation and customer satisfaction.



The launch of Amplifon product-line and Amplifon APP kicked-off in Italy in May 2018 and from 2019 the roll-out will continue in other core Countries.